Strategy

Hong Kong is an internationalised hub city with the distinctive advantages of enjoying strong support of the motherland and being closely connected to the world, as well as world-class cross-boundary transportation infrastructure and network. According to the Culture and Tourism Development Plan for GBA published by our country in 2020, Hong Kong has been positioned as an international tourism hub and a core demonstration zone for multi-destination tourism. The first positioning of Hong Kong’s tourism development as set out in Blueprint 2.0 is to strengthen the role of Hong Kong as an international tourism hub and a core demonstration zone for multi-destination tourism, maintain its international edge, play a leading role in promoting regional tourism development, thereby fostering cultural exchanges, economic cooperation and synergistic development of the city through tourism services, and enhancing Hong Kong’s overall attractiveness to global visitors.

The second positioning of Hong Kong’s tourism development in Blueprint 2.0 is to highlight the unique elements of Hong Kong’s local cultural characteristics which are irreplaceable and unrepeatable and make good use of the positioning of the East-meets-West centre for international cultural exchange, with a view to achieving “shaping tourism with cultural activities and promoting culture through tourism”. This enriches tourism products with rich cultural substance and support on the one hand, and fosters further cultural dissemination and development on the other hand, which together constitute an organic framework for the integrated development of culture and tourism.

The third positioning of Hong Kong’s tourism development in Blueprint 2.0 is to uphold Hong Kong’s positioning as a city with high-quality tourism experiences and to provide visitors with an all-round and multi-dimensional quality travel experience, covering all aspects of tourism such as service quality, safety, environmental hygiene and more.

The concept of sustainable tourism is to maintain an appropriate balance between environmental, economic and socio-cultural aspects in the development of tourism and to play an important role in the conservation of biodiversity. As times have changed, sustainable tourism development has emerged as a critical component of a city’s development metrics. While addressing the current needs of visitors and local communities, it is essential for the tourism industry to embrace technological advances and thereby grasping opportunities for future tourism growth. Achieving a balance among environmental protection, socio-cultural considerations, and economic benefits is crucial for ensuring the stable development of the tourism industry in the long term. The forth positioning of Hong Kong’s tourism development in Blueprint 2.0 is to stress the development direction of quality over quantity in building Hong Kong into a demonstration point for sustainable tourism development.

Focuses on pressing ahead in-depth integration of tourism with four areas, namely culture, sports, ecology and mega events, in which Hong Kong possesses worldclass resources but have yet been fully presented to global visitors, and crafting a series of distinctive and attractive tourism products and projects, so as to attract global visitors to explore in-depth Hong Kong’s rich and diversified unique tourism resources such as nature, culture and festivals, so as to fulfil the diversified needs of visitors and to enhance Hong Kong’s competitiveness as a world-class premier tourism destination.

Focuses on attracting high value-added overnight visitors and actively explore potential source markets through targeted investment of resources to boost tourism spending.

Leverages modern information technology, such as electronic platforms, big data, and artificial intelligence to further enhance the smart level of tourism services. More smart elements will also be added to tourist attractions to provide visitors with a more convenient, efficient and user-friendly travel experience.

Accelerates the provision of tourism infrastructure and boost receiving capacity. At the same time, professional training for tourism industry practitioners will be continuously strengthened to ensure improvement in service quality, so as to provide a solid talent pool for the sustainable development of Hong Kong’s tourism industry.