New World Centre is located near the Tsim Sha Tsui Promenade, the Avenue of Stars, Hong Kong Cultural Centre, Hong Kong Museum of Art and Hong Kong Space Museum. With a gross floor area of 2,500,000 square feet, the shopping mall offers an array of exquisite fashion and home collections blended with variable choices of eastern and western cuisines. Together with its quality office premises, beautifully styled hotel and prestigious service apartment, which combines the superb panoramic harbour view and excellent links to public transportation such as East Rail, MTR, bus, mini-bus and Star Ferry, the mall definitely serves as an ideal shopping and entertainment spot for tourists.