The Avenue of Stars is a unique movie-themed tourism attraction in Hong Kong. It serves to pay tribute to the achievement of Hong Kong's movie industry workers and artists, and to capitalize on the popularity of Hong Kong movies to visitors.

The Avenue of Stars is located on the Tsim Sha Tsui Promenade stretching from the southern end of Salisbury Garden to the New World Centre. The 6-metre tall Hong Kong Film Awards Statue and the newly-erected Bruce Lee Statue are the icons of the Avenue. Other film elements include the stars' handprints and milestones of Hong Kong's movie history. What's more, the special lighting effects on the ground create a glittering galaxy along the promenade.

Apart from being a well-received tourism attraction, the Avenue of Stars is also a popular venue for outdoor performance. Given its harbourfront location, the Avenue also provides an excellent vantage point for the appreciation of the unimpeded harbour view and the spectacular "A Symphony of Lights".

The Avenue of Stars was donated by the New World Group and is managed and maintained by the Group.