Tourism Performance in 2011
In 2011, Hong Kong received a record-high of 42 million visitors from around the world, a remarkable increase of 16.4% over 2010. It is also the first time that the number of arrivals surpassed the 40 million mark. The appreciation of most major currencies against Hong Kong dollar and the improving travel sentiment have fueled the impressive performance.
The table below summarises Hong Kong's tourism performance in 2011 -
Source: Hong Kong Tourism Board
| Total visitor arrivals
||41 921 310
| - Overnight arrivals
||22 316 073
| - Same-day arrivals
||19 605 237
|Average hotel occupancy rate
|Average achieved hotel room rate
|Average length of stay of overnight visitors
|Overnight visitor per capita spending
|Total Tourism Expenditure Associated to Inbound Tourism
In 2011, Mainland China continued to be the largest visitor source market of Hong Kong with 28.1 million arrivals (+23.9%), accounting for 67.0% of our total arrivals. Amongst all Mainland arrivals, 14.5 million (51.6%) were same-day visitors, up by 31.7% year-on-year. 65.3% or 18.3 million visitors came to Hong Kong under the Individual Visit Scheme (IVS), up by 28.8% over 2010.
For other short-haul markets, arrivals recorded an increase of 4.6%. In 2011, arrivals from Taiwan remained at the level of over two million as a result of a 22.5% increase in vacation visits, which offset the effect brought about from further expansion of direct cross-strait flights. North Asia also registered a growth of 4.4%, thanks to a significant increase of arrivals from South Korea by 14.6%. It is also the first time that the number of arrivals from South Korea surpassed the one million mark. For South and Southeast Asia, arrivals also rose by 7.1%.
In 2011, arrivals from long-haul markets recorded a 1.7% increase.. In particular, the United States remained the largest long-haul market with 1.2 million arrivals in 2011, representing a 3.5% increase.
Emerging markets, including Russia (+51.5%) and South America (+17.7%), also registered significant increases in arrival numbers.