Vision

To establish and promote Hong Kong as Asia's premier international city, a world-class destination for leisure and business visitors.

Strategy

To achieve our vision, we need to position Hong Kong as:

	Asia's pre-eminent international and cosmopolitan city with a unique blend of eastern and western heritage and culture.
	Preferred gateway to the region in general and to the Chinese Mainland in particular, taking maximum advantage of our strategic location at the heart of Asia.
	Premier Business and Services Centre in the region, the natural home of trade and commerce in Asia.
	Events Capital of Asia, where something exciting is always happening.
	A Kaleidoscope of Attractions, a variety of sights and sounds with something for everyone.