Introduction
Introduction
Objectives
Mission
Introduction
First launched by the Tourism Commission in 2001, the Hong Kong Young Ambassador Scheme (HKYAS) is one of the major components of a territory-wide public education campaign entitled "A Hospitable Hong Kong". The campaign aims at enhancing community awareness of the contribution of the tourism industry to Hong Kong and through such heightened awareness, promote a hospitable culture within the community.
The training programme of HKYAS 2001 ran from 21 July to 11 August.
Participants were required to attend a three-day-two-night camp, various
talks, workshops, visits to organizations and community services, etc.
The training programme aims at widening their knowledge on different facets
of Hong Kong including political and economic development, education,
culture and environmental protection, as well as developing their skills
on effective communication with overseas visitors. This year, a total
of 84 students from 42 local schools have been appointed as Hong Kong
Young Ambassadors.
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Objectives
| (a) |
To promote through a series of training programme for prospective
Hong Kong Young Ambassadors -
- a better understanding of different facets of Hong Kong, its
culture, heritage, and political and socio-economic situation;
- an awareness of the contribution of the tourism industry to
the socio-economic development of Hong Kong ; and
- skills for being hospitable hosts for visitors to Hong Kong.
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| (b) |
To groom for Hong Kong a cadre of young leaders who would serve
as -
- Young Ambassadors of Hong Kong to overseas visitors; and
- the focal point for spreading hospitality messages to other
young people.
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Mission
After completing the training programme, the Hong Kong Young Ambassadors
are required to:
- render services as Ambassadors of Hong Kong to overseas visitors
with the guidance of the Tourism Commission (TC) and TC's partnering
organizations.
- through the initiation and planning of activities in their schools,
share their experience in participating in the HKYAS with fellow students
with the support of their schools, with the aim to spread the message
of a hospitable culture.
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